Anodyne
Tuesday, January 27, 2015
 
"One way to probabilistically select sales message receptions for purchase verification is to use a probabilistic payment method called expected value (EV) payment."

Relevant to my interests.  In particular:

"The only time an advertiser can pay a person a significant amount of money to visit a web site, view a commercial, or call is when the person is an imminent buyer of the advertiser's type of product or service. Only at this time is reaching the searcher worth much money, because only at this time is the probability of a sale high.

The fact is, you are almost always worthless (or close to worthless) to advertisers.

For instance, a local pool builder will almost never be willing to pay you much, if anything, to talk to him on the phone.

But there is one time when you are worth a lot: when you are really in the market for a pool. Then, at that rare time, a local pool builder may well be willing to pay you $100.00 to talk to him on the phone.

Commentators who have suggested that advertisers should pay people directly for attention to sales messages have missed the central fact that people are almost always worth near zero to advertisers. That's why the amount of money that can be spent per sales message delivered to an audience member is generally small (e.g., from .5 cent to 2.0 cents per viewer of a commercial)."
- posted by cjb @ 6:50 PM


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