Wednesday, April 03, 2013
The People Who Make Things To Appeal To Everyone Vs. Everyone Is Much Weirder Than We Initially Thought

"Choice rules. The dominant realization of the post-Cable, Internet age is that You Don’t Have To Be Here. There is nothing holding you here. You can click out of the window. You can wander off and eat a sandwich. Appointment viewing? You can watch it on your own time. Want to watch something before you go to bed? You can watch Anything In The World.

The fact that this was not always the case explains a lot of the most popular television in the past. You want to watch this show about David Hasselhoff and a talking car? Is anything else on? Well, fair.

We want Everything Now. I want to watch an episode of a TV show and I want to go online and be able to figure out what that thing was that Jim whispered just before the commercial break and What It All Meant For The Season Arc and I want it Immediately! And it’s there.

We live in an era where I will become actively upset that a five-minute Google search has not instantly brought me, for free, footage of an obscure television episode from the 1970s.

But then, you were at the mercy of whatever they had for you."

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