Anodyne
Thursday, February 08, 2007
 


ACT (Aesthetically Claimed Thing): Dubious Žižek-authored Catalog Copy

Via Big Open-Source Internets Encyclopedia, and not linked to, in the (vain) hope that it'll stay put:

"Recently, Žižek wrote text to accompany Bruce Weber photos in a catalogue for Abercrombie & Fitch. Questioned as to the seemliness of a major intellectual writing ad copy, Žižek told the Boston Globe: 'If I were asked to choose between doing things like this to earn money and becoming fully employed as an American academic, kissing ass to get a tenured post, I would with pleasure choose writing for such journals!' An example from this catalogue: 'Duds, duds, get 'em while they're hot. I wouldn't wear that shirt except for maybe on laundry day. This past week, I went through three more dress shirts than usual; one I spilled coffee on, one got really sweaty in the metro. I hate the metro sometimes, but, hey, you got to get around. The other one got stuck in the back of my dresser drawer. As usual, it's all about ergonomics. I didn't much like that shirt anyways, but I should really stop putting them in my dresser. Iron, iron, ion, oiron. Repetitive motion. Getting bloody calluses, and maybe carpal tunnel. My teeth have been hurting lately, too.'"
- posted by cjb @ 2:34 PM


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